Programme Outlines and Overviews

Bachelor in International Marketing 180 credits

Autumn 2026

• Navigating Academia and Business

  Autumn 2026Mandatory100%Jönköping International Business SchoolEnglishJönköpingNormal teachingJ10032026 Week 36–41

  Code: J1NAAB5 credits
• Global Business and Economics with a Nordic Perspective

  Autumn 2026Mandatory100%Jönköping International Business SchoolEnglishJönköpingNormal teachingJ10042026 Week 36–41

  Code: J1GBAE5 credits
• Principles of Marketing

  Autumn 2026Mandatory100%Jönköping International Business SchoolEnglishJönköpingNormal teachingJ10022026 Week 42–47

  Code: J1POMT5 credits
• Microeconomic Principles

  Autumn 2026Mandatory100%Jönköping International Business SchoolEnglishJönköpingNormal teachingJ10052026 Week 42–47

  Code: J1MPPK5 credits
• Organisation and Leadership

  Autumn 2026Mandatory100%Jönköping International Business SchoolEnglishJönköpingNormal teachingJ10062026 Week 48–2027 Week 2

  Code: J1OALV5 credits
• Introduction to Financial Reporting

  Autumn 2026Mandatory100%Jönköping International Business SchoolEnglishJönköpingNormal teachingJ10072026 Week 48–2027 Week 2

  Code: J1ITFR5 credits

Spring 2027

• Applied Business Statistics

  Spring 2027Mandatory100%Jönköping International Business SchoolEnglishJönköpingNormal teachingJ10022027 Week 3–8

  Code: J1ABSH5 credits
• Managerial Accounting for Business Decisions

  Spring 2027Mandatory100%Jönköping International Business SchoolEnglishJönköpingNormal teachingJ10032027 Week 3–8

  Code: J1MAFB5 credits
• Macroeconomic Principles

  Spring 2027Mandatory100%Jönköping International Business SchoolEnglishJönköpingNormal teachingJ10042027 Week 9–14

  Code: J1MPVJ5 credits
• Entrepreneurship and Economics for Sustainable Societies

  Spring 2027Mandatory100%Jönköping International Business SchoolEnglishJönköpingNormal teachingJ10052027 Week 9–22

  Code: J1EAEF10 credits
• International Economics Principles

  Spring 2027Mandatory100%Jönköping International Business SchoolEnglishJönköpingNormal teachingJ10062027 Week 15–22

  Code: J1IEPS5 credits

Autumn 2027

• Consumer Behaviour

  Autumn 2027Mandatory100%Jönköping International Business SchoolEnglishJönköpingNormal teachingJ10072027 Week 35–2028 Week 2

  Code: J1CBNL5 credits
• Corporate Finance

  Autumn 2027Mandatory100%Jönköping International Business SchoolEnglishJönköpingNormal teachingJ10012027 Week 35–2028 Week 2

  Code: J1CFZS5 credits
• Data Management, Analytics and Visualisation

  Autumn 2027Mandatory100%Jönköping International Business SchoolEnglishJönköpingNormal teachingJ10022027 Week 35–2028 Week 2

  Code: J1DMAA5 credits
• Marketing Communications

  Autumn 2027Mandatory100%Jönköping International Business SchoolEnglishJönköpingNormal teachingJ10082027 Week 35–2028 Week 2

  Code: J1MCVU5 credits
• International Brand Strategy

  Autumn 2027Mandatory100%Jönköping International Business SchoolEnglishJönköpingNormal teachingJ10092027 Week 35–2028 Week 2

  Code: J1IBSW5 credits
• Developing and Managing Business Relationships

  Autumn 2027Mandatory100%Jönköping International Business SchoolEnglishJönköpingNormal teachingJ10102027 Week 35–2028 Week 2

  Code: J1DAMB5 credits

Spring 2028

• Services Marketing in a Technological Environment

  Spring 2028Mandatory100%Jönköping International Business SchoolEnglishJönköpingNormal teachingJ10052028 Week 3–22

  Code: J1SMIA5 credits
• Marketing Across Borders

  Spring 2028Mandatory100%Jönköping International Business SchoolEnglishJönköpingNormal teachingJ10072028 Week 3–22

  Code: J1MABQ5 credits
• Entreprenurial Marketing

  Spring 2028Mandatory100%Jönköping International Business SchoolEnglishJönköpingNormal teachingJ10062028 Week 3–22

  Code: J1EMPX5 credits
• Applied Analysis in Business and Economics

  Spring 2028Mandatory100%Jönköping International Business SchoolEnglishJönköpingNormal teachingJ10012028 Week 3–22

  Code: J1AAIB5 credits
• Optional courses

  Spring 2028Optional

  Code: 10 credits

Autumn 2028

• Optional courses/Study abroad

  Autumn 2028Optional

  Code: 30 credits

Spring 2029

• Managing Projects and Processes

  Spring 2029Mandatory100%Jönköping International Business SchoolEnglishJönköpingNormal teachingJ10022029 Week 3–22

  Code: J1MPAP5 credits
• Research Methods in Business Administration

  Spring 2029Mandatory100%Jönköping International Business SchoolEnglishJönköpingNormal teachingJ10042029 Week 3–22

  Code: J1RMIB5 credits
• International Business Law

  Spring 2029Mandatory100%Jönköping International Business SchoolEnglishJönköpingNormal teachingJ10032029 Week 3–22

  Code: J1IBLX5 credits
• Bachelor Thesis in Business Administration

  Spring 2029Mandatory100%Jönköping International Business SchoolEnglishJönköpingNormal teachingJ70022029 Week 3–22

  Course Syllabus

  PDF (Swedish)PDF (English)

  Code: JBTP1715 credits