Jönköping University's overarching vision is "People first." This means that the university places people at the center.

We are an international institution rooted in a regional culture characterized by successful entrepreneurship. With a sustainable work environment for students and staff, we conduct world-class education and research that makes a difference in society.

The vision is realized through all the university’s constituent companies setting goals, indicators, and follow-up processes within five key areas:

  • Sustainability and work environment
  • Education
  • Research
  • Internationalization
  • Collaboration