Gonzalo Luna-Cortes

Associate Professor, Business Administration

Gonzalo Luna-Cortés is an Associate Professor of Marketing at Jönköping International Business School. His research focuses on consumer behavior applied to the field of tourism. He has published in journals such as Journal of Travel Research, Journal of Business Research, European Journal of Marketing, Journal of Hospitality and Tourism Management, Personality and Individual Differences, Tourism Analysis, Research in Transportation Economics, among others.

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